WE'RE DRIVEN BY CREATIVITY, STRATEGY, MUTUAL TRUST AND LOYAL CLIENT PARTNERS
Since 1998 we have created and advanced differentiated and authentic brands. We build brand stories and experiences that attract and interact with people across traditional and digital media channels.
We are committed to one principle: make the complex simple and every idea great.
Great ideas achieve a goal. They solve a problem. They affect an outcome.
That’s what makes ideas worth investing in. It’s also why our clients keep investing in us.
We strive to build awesome long-standing relationships with our clients. Here’s a handful we’ve had the pleasure of working with.
WE HELP TRANSFORM BRANDS LIKE YOURS
INTO DYNAMIC SUCCESS STORIES.
DREAM BIG. LET'S GET THERE TOGETHER.
As a full-service agency, we combine our strategic and creative savvy to get you meaningful results.
From agency of record arrangements to delivering on project-to-project basis, we've got the talent and experience
to make you be even greater than you are. These five areas of expertise guide the way. Select each to read more.
Designworks Advertising was established in 1998 to deliver ideas that make our clients shine. We firmly believe that a business requires a fresh perspective, a unique approach, and an independent group of people dedicated to taking on whatever new challenge or opportunity the day brings. That’s why our approach to marketing is to gather together the best of all disciplines and utilize what's necessary, effective, and right for the brand.
We understand that today’s business needs a marketing partner that works the way they do: fast, open, honest and collaboratively. No, we're not just another vendor, we're a valuable business partner and contributor squarely aimed toward one goal - to create a favorable return on your marketing investment. Which means we are personally invested in helping each client's business succeed. We don't just make great ads, or build memorable brands, or provide beautiful designs, we move the needle and make your business go.
FOUNDER, PRINCIPAL, ECD
POWERED BY RELATIONSHIPS
Only a few years out of college (Go Blue!), Chris McDonald began Designworks Advertising in 1998. The agency was built on relationships. Deep, strong, long-standing relationships. He understood that strong relationships with the client would allow the agency to grow, and the collaborative partnership with the client would bring about the best results possible benefiting all involved. That’s why some clients have been with the agency since day one.
Chris leads the business, vision and culture for the agency and ensures that the work presented is always smart, creative, strategic, and brave. With over 25 years of experience, Chris and the team have won many industry awards including the American Advertising Awards (ADDY's), MarCom, Aster, and many others.
In 2011, he was honored with the National (AAF) American Advertising Federation’s Silver Medal Award for his achievement in advertising.
Chris has been actively involved in the American Advertising Federation (AAF) since 1998. Currently serving as the AAF Central Region Secretary/Treasurer. Over the years, he has served as the AAF Greater Flint ADDY Chair (8 times), AAF Greater Flint President, AAF District 6 Governor and Chairman, a three-year chair of the AAF District 6 National Student Advertising Competition (NSAC), on the AAF National Board of Directors, the AAF National Council of Governors, and the National American Advertising Awards Committee, just to name a few. He is has also received a Certificate of Achievement from the AAF Institute for Advertising Ethics.
Additionally, he still actively serves on the local AAF Greater Flint ad club Board of Directors, continuing his over 20 year tenure on the board, as well as serving on many other local business and athletic boards and committees within the Grand Blanc and Genesee County areas.
For a full professional listing, check out Chris' LinkedIn profile below.